Search Engine Optimization is the best thing that can ever happen to your website. Implemented well you can find your website ranking first on Google.
Thriving in your online business means that you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem and this is where SEO comes in.
What is SEO?
SEO refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
How it Works.
Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.
Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product.
Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.
Significance of Keywords in SEO.
Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product.
Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.
When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s). You can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list.
What SEO Can Do for Your Brand
SEO leads to better user experience, this includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.
SEO results to higher conversion rate. The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.
SEO builds brand credibility. Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.
SEO Increases your followers on social media. By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go a long way, even to various social media channels.
SEO Tools to Use
As your marketing efforts progress, one may want to consider securing additional SEO tools and services. Often times, search engines themselves will provide these tools and services, such as Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map.
