User experience, or UX, is a buzzword that gets tossed around a lot in startup circles. In theory, it’s simple: creating an enjoyable user experience will naturally boost your chances of success. But what does that mean? And how can you apply it to your own business? For answers to these questions and more, see this article.
What is a Captivating User Experience?
A captivating user experience is so engaging that it can hold a user’s attention for a longer period. It’s important to note that a captivating user experience is different from a great user experience. A great user experience is simple, intuitive, and easy to use.
Make Usability a Priority
Usability is the measure of a product’s effectiveness and efficiency in the eyes of a user, or how easy and pleasant it is to use. A product is only as good as its usability and how it can improve someone’s life.
According to a study done by Google, it takes an average of seven seconds for users to decide whether or not to stay on a website. If you think about it, that’s not very long. So, with that in mind, you want to make sure that each page on your site is fully functional, without any glitches.
Keep it simple and clear
The key to a captivating user experience is to keep it simple and clear. Your website has to be easy to navigate and your copy needs to be easy to read and understand. If you can make things simple and clear for people, then they’re more likely to take action and spend time on your website.
In the words of Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
Focus on the user, not the product.
Create a captivating user experience by focusing on the user, not the product. You want people to love your product and talk about it because it’s useful, but they’ll only want to share that with their friends if they’re having a great experience with it.
If you can create a captivating product experience for your customer, you’ll be able to connect emotionally with them and they’ll be far more likely to come back.
Create an Easy Checkout Process
What’s the point of having a beautifully designed, well-thought-out website if it’s not easy for people to check out? People will be far more inclined to buy from your store if they’re able to check out quickly and easily. Make sure your checkout process is as simple as possible.
The easier it is to buy your product, the better chance you have of making that sale. When it comes to online shopping, it’s important to have a smooth and seamless checkout process. If the checkout process is hard to navigate or confusing, then you’re likely to lose a sale.
Keep Navigation Consistent
Navigation is one of those things that tends to get overlooked or ignored, but it’s really important. It’s what allows users to get around your site and find what they’re looking for. The more consistent the navigation is, the easier it will be for your users to know where they are and where to go next.
Navigation should be consistent across all platforms. You don’t want your customers jumping back and forth between a website, mobile phone app, and your Facebook page to get information. Make sure the most important elements of your navigation are consistent across all your platforms.
In conclusion, creating a captivating website is all about using the right tools to tell a great story. If you focus on the elements I’ve discussed here today, you’ll be well on your way to creating a website that’s worthy of your brand.