Choosing a website designer for your business is a huge decision, and you want to make sure you do it the right way. There are lots of things to consider when selecting a designer — including the experience they have in your industry, their design portfolio, and what kind of post-launch support they can offer. However, there are also some crucial mistakes to avoid when choosing a designer. Here’s what you need to know.
Choosing a designer on price alone
A lot of people will hire a cheap designer because they think that the design of their website doesn’t matter too much. However, as a business owner, you need to remember that your website is your virtual shop front. It’s the first thing people see when they visit your website and it sets the tone for your business.
Choosing a designer because of their portfolio
Don’t choose a website designer because of their portfolio. A great portfolio doesn’t necessarily mean that they’ll be great to work with or that they’ll do great work for you. If their portfolio is impressive, then it only means they’ve worked with other businesses in a similar field to yours. That doesn’t necessarily mean they’ll be a good fit for your business. Choose a designer that you click with and that you can work well with.
Choosing a designer based on referrals alone
A referral from one designer to another is a great way to find someone to work with. You can build a relationship with the person making the referral and ensure the designer you’re working with has a good reputation. But don’t make your choice about hiring a designer based only on a referral from one designer to another.
Every designer or creative professional you talk to will tell you they’re the best, but what they don’t tell you is that they’re the best at making the thing that they do.
Overlooking the importance of communication and teamwork
To get your work done, you need to be able to communicate with your website designer. You need to be able to tell him about what you’re working on and what you need, and you need to be able to listen to him when he is telling you what they’re working on and what they need.
Ignoring the website designer’s Approach to UX and UI Design
Discuss the designer’s approach to UX and UI design, and how they prioritize the user experience to make sure their designs don’t get in the way of the message you’re trying to communicate.
User experience design is about making sure your product is easy to use and that it has an intuitive interface. The user interface is the look and feel of the product, the colors, the typography, the buttons, the icons, the layout, and any other elements that the user can interact with.
However, the most important thing to remember is that you have to feel comfortable with whoever you choose. You have to be able to trust them implicitly to do the job you’re asking them to do, and you have to trust them to protect your brand and your business because ultimately you’re the one who has to live with their work.