UX DESIGN AGENCY

There are many reasons why focusing on the user experience can be beneficial for business. Basically, there are two main factors that make the user experience very important.

01. User experience can help you increase your revenue.

Humans are impatient, so it is important to consider how to reduce the level of effort your users need to take in order to maximize the number of conversions on your product.

On other hand, if your product is able to help your users complete their tasks or solve their problems as quickly as possible, this will leave a lasting impression; one of which they will happily talk about to their friends and family.

02. Investing in user experience upfront can significantly reduce costs down the line.

Preventing possible usability issues from the outset, is far less expensive than fixing them later with product amends. After all, design changes are far easier to make than development changes, and therefore less expensive.

The howls of frustration that we hear on many UX projects are often to do with how badly misunderstood the UX role is in business. Here are the main things that everyone should know about UX work:

01. UX is not (only) UI

Swapping UX with UI, as if the two are the same, is a common mistake. User Interface is the space where interactions between humans and a product occur, while User Experience is an emotional outcome after interactions with a product.

02. Know your audience

The Design is based upon an explicit understating of users, tasks, and environments. If you plan to design a product your users will love, you must have an idea of what your audience actually wants and needs. And this means user research should be an essential part of the UX design process.

03. You are not the user

The design should be driven and refined by user-centered evaluation. But often, designers assume that people who will use their interfaces behave and react just like them. In psychology, it’s called the false-consensus, which is a tendency to assume that others share our beliefs and will behave similarly in a given context.

Standards and best practices are tools that UX designers rely on, and the better we understand these standards, the stronger our UX abilities. That’s why the International Organization for Standardization (ISO) has created a set of common user experience standards, called ISO 9241–210.

User experience design process is an iterative method that helps you continuously improve and polish your designs.

In the process, you go through different stages repeatedly while evaluating your designs on each stage.

Each stage involves relevant stakeholders in your organization that take part in the process to make your products highly efficient and usable.