BOOST YOUR SALES WITH
SOCIAL MEDIA MARKETING

Our Social Media Marketing Services

• Budget optimization
• Developing brand awareness
• Increasing website traffic & conversion
• Increasing on-page engagement
• Social media audits
• Identifying key strategies
• Social Media Ads
• Influencer marketing

Why 011 digital social media marketing agency?

A social media marketing agency gives you an advantage when curating ideas and strategies.

This will help you to focus on the core of your company goals without worrying about the social media side of things. Whilst a DIY approach may seem more convenient it’s not as effective because you’re robbing yourself of an opportunity to tap into top social media tools for free.

By simply partnering with them, you expose your firm to premium analytics, scheduling, and even reporting suite of tools. Clearing tone-deaf marketing is something every brand needs to be wary of.

An exchange of views is always valuable to pop the bubble that sometimes forms in agencies and a social media marketing firm serves as that much-needed second-opinion. This experience also serves as a learning time for your in-house team.

They’ll know the ins and outs of social media thereby becoming more valuable to your organization. Not to mention the amount of anxiety it’ll reduce off your back through knowing that there’s a team working around the clock to protect your brand affairs and reputation. 

What is Social Media Marketing?

Social Media Marketing is the use of social media platforms to market a brand or product. The social media platforms one may use include Facebook, Twitter, Instagram, YouTube and LinkedIn. Social Media marketing also helps increase sales, and drive traffic to a website. The world has become digital and brand or organizations can now generate sales online. Before Facebook was just a platform for engaging with friend and updating of personal daily activities. It has however grown to be a platform to grow and market businesses. Promoting through online networking is one of the most adaptable and financially savvy systems that private ventures can use to arrive at their intended target audience and lift deals after some time. That is the reason 97% of advertisers are utilizing online networking to contact their crowds. One of the best reasons for your small business to be marketing through social media is that your customers are spending time on these channels. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality.  

What is Content

Content is the information that is created and developed to share on social media platforms. This could be in the form of articles, videos, audio, blog posts, email marketing, images, podcasts and the list is endless. Content creation is the at the centre of Social Media Marketing because the goal is to get the consumer to react to the content, then social media helps with participation then behaviour. Remember when people follow your brand or organization online that means you are sharing relevant and great content. By posting convincing content that includes an incentive for your intended interest group, you are making your image both progressively available and recognizable for new leads and current clients.

How does Social Media Marketing work?

It can take a lot to gain traffic on Social Media, depending on the brand or product. But the quickest way to have a great online presence that will also boost sales and drive traffic to your website is creating and sharing relevant content. There are tools that can be used to get the best out of marketing on social media for example one use buffer. This is a social media tool that will help you boost your business or brand ultimately having a successful business online. These days, organizations utilize social media in a horde of various ways. For instance, a business that is worried about what individuals are stating about its image would monitor discussions online and response in the most appropriate way to suit customer needs. A business that needs to see how it’s performing via social media would investigate its reach, engagement, and sales via social media using analytics tools. A business that needs to arrive at a particular audience at scale would run exceptionally targeted social media campaign. It almost sounds as easy as posting on your personal social media account but this needs planning. One may need to plan the type of content and when to post it. Consistency is key. Posting can be done daily, weekly depending on the targeted goal. In addition, engagement is important. Listening and talking to your audience will keep a page alive. Great content, posted for the right people, the right time will also produce good results. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal.

Different social media platforms help reach specific audiences.

Clearly we have a lot of social media platforms which one can use for advertising, ranging from Facebook, Twitter, Instagram, YouTube and LinkedIn. But one needs to take note of the fact that these platforms are not the same meaning they have different audiences. The people that use Facebook are different from the people that use Twitter. Consumers have different tastes therefore exploring all platforms will help you reach different audiences. In addition, you are able to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your website.

Social Media Marketing Analytics

Now that the foundation has been established, it is important to track how the pages are doing i.e checking analytics. A brand or organization will need to check the number of people it is reaching and engaging with online. That way, a brand can see if they are making progress or not. Is the feedback positive? Are people using your hashtags? Are people sharing your posts? Most of the social media platforms provide this information but one can also use buffer analyse and for websites google analytics.

Competitors

No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media channels. A lot of businesses are taking to social media now and it is important to look out for competitors to see how they are carrying out their social media campaigns. Doing this can give significant information for keyword research and other online advertising knowledge. In the event that your rivals are utilizing a specific online presence showcasing channel or method that is by all accounts working for them, consider doing likewise, however improve! Social media content permits you to not just show a little of your brand character, but it additionally presents a powerful outlet for exhibiting your industry ability and information. This is probably the most ideal approaches to separate yourself from the opposition and acquire progressively important online traffic.

Does Your Business Need Social Media Marketing?

Before embarking on the Social Media Marketing journey, you have to ask yourself if your business needs this kind of advertising. What is your strategy? What end result are you expecting? Who is your target market? Are they online? Which social media platforms do they use the most? Which social media platform is best suited for your brand? Utilizing online networking for marketing empowers your business to extend your image picture over a wide range of social media stages. While every stage has its own remarkable condition and voice, your business’ center personality, regardless of whether it’s inviting, fun, or reliable, should remain predictable. While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, its okay linking to them. The major social media platforms used by brands are Facebooks, Twitter, Instagram and YouTube.

Why You Should Consider Social Media Marketing

Close to three billion people (3,000,000,000!) use social media. Currently 150 billion people in about 180 countries use WhatsApp, 500 million people use WhatsApp Status daily. More than 65 million text messages are sent through WhatsApp each day. India has the largest number of WhatsApp users, 400 million. Only 2 million people from China use WhatsApp. With such large numbers, some business are taking advantage of this platform for advertising. Features such as statuses and WhatsApp groups have proven to be effective in terms of sharing content. There are 145 million daily active users on Twitter, 1 billion people use Instagram and 1, 3 billion use YouTube. Social media is the place to take your business Some organizations, brands use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Why You Should Use Videos for Your Social Media

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. People love seeing, customers love watching. Videos are engaging and therefore a must in social media marketing. Visual content is more than 40 times more likely to get shared than all-text content. Videos are fantastic in that they hook your audience. They are attention grabbing. Unlike reading a whole article they are easy to digest. With videos, the viewers’ interest is caught in seconds. It is also important to make sure the videos are not too long but detailed with relevant information. Videos gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behaviour and any kind of relevant content that goes viral. If a picture is worth a thousand words, imagine a video. Bad sound and poor picture quality are a no. This will tarnish credibility of the video and brand or organization. Remember with Social Media marketing you are also increasing brand awareness, there your videos should be of the best quality with no glitches. Videos are also a great way of having your audience see the team behind the work. Behind the scenes videos reveal how you work and create familiarity with the people inside your brand, demonstrating why prospects should want to work with you.

Facebook Marketing

If used properly, Facebook can be one of the most powerful advertising platform. With Facebook Ads you can have access to lead generation posts. With Facebook ads you can also boost your page, posts to reach a wider audience. Facebook ads are targeted to users based on their area, segment, and profile data.  

LinkedIn Marketing

If you are more on the professional side of things, LinkedIn the place to be. LinkedIn provides a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It is also great for posting jobs and employee networking. It is also good to encourage people to recommend your business. This will give your business credibility and will appear to be very reliable.

Marketplace Awareness

Perhaps the most ideal approaches to discover the requirements and needs of your clients rather than legitimately speaking with them is Marketplace mindfulness. It is additionally considered as the most significant bit of leeway of social media. By watching the exercises on your profile, you can see clients’ thoughts and conclusions that you probably won’t know in any case on the off chance that you didn’t have an online presence. As a corresponding research tool, social media can assist you with improving comprehension of your industry. When you get a large following, you would then be able to utilize extra tools to analyze different demographics of your customers. Inbound Traffic Your social media profiles provide yet another way to get more inbound traffic to your website. In order to get the most inbound traffic possible, it’s important that you consistently publish content that is engaging and adds value for your target audience. Fresh new content is an opportunity for new visitors on your social media and website.

Advantages of Social Media Marketing

• Increased brand awareness,
• more inbound traffic,
• improved search engine optimization,
• higher conversion rates,
• better customer satisfaction,
• improved brand loyalty,
• more brand authority,
• cost effective and generating content around your brand.

By spending just a couple of hours per week, over 91% advertisers asserted that their social promoting endeavours incredibly expanded their image and uplifted client experience. Without a doubt, having an active social media presence will profit your business and with a normal use, it can likewise create a wide audience for your business in the blink of an eye. Social media assumes an imperative job in networking and correspondence stage. With the assistance of these stages, making a voice for your organization is significant in improving the general brand picture. Clients value the way that when they post remarks on your page, they get an altered answer as opposed to a modernized message. A brand that qualities its clients, sets aside the effort to create an individual message, which is seen normally in a positive light.