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About Content Marketing?
Content Marketing is a strategy that’s focused on creating content that attracts your ideal customers to your website, where you then have the chance to convert them into paying customers. Content marketing is a great way to build trust with your target audience and can help you to stand out from your competitors
Who Content Marketing is for?
If the answer is no. Then Content Marketing is not for you.
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Content Marketing Techniques
Every company needs a web presence, and that starts with a company website. You can post photographs on Instagram. Send out newsletters. Or, publish white papers. Whatever you do, your ultimate goal is often to get readers to follow links to your website to subscribe or make purchases. If you greet them with a badly structured site devoid of valuable content, there’s a good chance all your efforts have been for nothing. Disenchanted readers aren’t going to stick around.
Combining search engine optimization techniques to draw in readers with content marketing methods to provide value transforms a website into a powerful marketing tool. Start by including static content that provides relevant information about your company so visitors know what you’re all about.
To keep traffic flowing, run a blog. Many business-to-consumer (B2C) marketers rate blogs as one of the most effective formats for distributing content. More than 70 percent of them blog regularly. Keep in mind that many people don’t have time to wade through walls of text. So, make your blog instantly engaging with visual elements such as infographics, charts, and pictures. Ensure blogs are easy to read, well-formatted, and factually accurate, and post regularly to keep people coming back. You want to build a reputation as a reliable source of quality content.
There are 3.196 billion active social media users worldwide (around 42 percent penetration). It should come as little surprise that social media has become a powerful platform for content marketing methods. Most businesses realize the importance of having a social media presence. In fact, 96 percent of B2C marketers regularly use social media to engage with customers.
If you’re making social media part of your campaign, you need to know which platforms are right for your brand. For example, Facebook remains the dominating force, with an average of 1.15 billion active users every day. But, it’s more popular with the younger crowd. Only 62 percent of people aged 65 and overuse the platform, according to statistics from Sprout Social.
YouTube is a good option if you want to take advantage of the increasing popularity of videos. Blogs and written content are still important parts of content marketing methods. But four times as many customers would rather watch a video about a product than read about it. Shoppers who view a video are almost twice as likely to purchase compared to shoppers who don’t.
Working on a social media campaign without noticeable results? It may be time to call in a heavy hitter. Whether they’re fashion bloggers writing about the latest trends, fitness gurus posting tips on Facebook, comedians performing comedy skits on YouTube, or television personalities drawing in the crowds with pouting Instagram shots, social media influencers have the star appeal and the audience engagement to put a positive spin on your marketing campaign.
The most successful content creators shape culture and brand perception. Nearly 60 percent of YouTube subscribers claim they would follow advice about what to buy from their favorite YouTube creators.
Before partnering with influencers, you need to establish if they’re the right fit for your brand. Relevance is particularly important. You want someone who creates content that relates to your business in some way and has a large audience comprising the type of people that buy your product or service. For example, partnering with a popular video game reviewer might increase the number of people who see your range of life insurance options, but since many of those people are going to be young gamers, you may not see a good return on your investment. There are many influencer marketing tools available to help you find the right creators, and many of those tools offer some free-to-use features if you don’t have much of a marketing budget to spare.
Newsletter may seem “old hat,” but 86 percent of B2C marketers use email to distribute content, and email has the highest return on investment, according to a report from the Direct Marketing Association. The main advantage of newsletters is that you deliver them directly to customers. With more companies using content marketing methods, content creation has boomed, making it increasingly difficult to make your voice heard. Content output increased by 35 percent in 2016, while engagement fell by 17 percent, according to a report by Trackmaven. If you’re in a position to send content directly to customers on a mailing list, you don’t have to shout in a crowded market.
White papers continue to be popular in the business-to-business sector, with 50 percent of marketers ranking them as one of the three most effective ways to achieve objectives. The content in a white paper is far more detailed than the content in blog posts, so it’s quite common to gate the content behind a simple subscription form. As readers complete the form, you create a database of strong sales leads while also building your reputation and reinforcing your position as a thought leader. The most important thing is to ensure your white papers offer significant value. The aim is to inform, and, in doing so, make it apparent that you’re a power player other companies want to deal with.
Whatever kind of content marketing methods you adopt, you should always start with a foundation of quality content. It doesn’t matter how many people visit your site if what they find isn’t interesting or engaging, and it doesn’t matter how many names are on your mailing list if the newsletter you send out doesn’t encourage click-throughs and subscriptions.
Quality content is the reason people are going to return to you time and again, so it pays to put in the effort to make sure it’s as good as it can be. Unfortunately, dedicating resources to content creation isn’t always easy, especially for smaller companies, and 67 percent of business-to-business marketers that aren’t planning a content marketing strategy for the next 12 months claim the main reason is their small team.
Outsourcing the work is the obvious solution, but before you do that, take the time to develop your strategy and have a good understanding of which methods are going to be the most effective.
Why 011 digital Content Marketing?
011digital is a leading digital agency that offers comments management solutions for all kinds of clients. The team of social media specialists at 011digital has vast experience in handling various kinds of comments and criticisms.
The company offers comments management services for various social media platforms such as Facebook, Twitter
011digital is one of the leading providers of reliable viral content marketing services. They have nearly a decade of experience in digital marketing, so they know how to make your brand stand out in a crowded online space.
Viral content marketing is a great way to attract new customers and grow your audience. 011digital team of professional writers and digital strategists will create a viral piece of content that will generate organic traffic, leads, and sales. The viral content can be a blog post, video, infographic, webinar, meme, or any other piece of content.
Content Marketing FAQ's
Content is the substance of everything people do online before making a purchase – from the very first search to the moment they hit the buy button. Without content there are no web pages, search results, online reviews, demo videos or anything else that helps people make buying choices.
In a world where people are overwhelmed by purchase options and bombarded by ads, content marketing allows you to connect with your target audiences on a personal level and guide them towards buying from you.
Your other strategies are also going to fall pretty flat without content marketing too. Good luck trying to hit your SEO, social media or email marketing targets without integrating them into your wider content marketing strategy.
This will always be your goal, although there are other benefits worth mentioning too:
Meaningful relationships: A successful content marketing strategy builds meaningful, lasting relationships with people likely to buy from you.
Trust: These relationships earn the trust of your target audience, which is crucial when it comes to choosing who they’ll buy from.
Engagement: Keep your target audience engaged over a long period of time so your brand becomes a valuable part of their lives and the first one they think of when they need what you’re selling.
Awareness: Grow your audience to increase brand awareness and earn more customers.
Branding: Allows you to craft your brand story, differentiate yourself from the competition and demonstrate what you can do for people that your rival brands can’t.
Repeat purchases: Keep your audience engaged and excited about your brand after the initial purchase to turn them into repeat buyers and brand loyalists.
ROI: Over time, content marketing should be your most cost-effective lead generation and nurturing strategy – another key finding from the Kapost and Eloqua study we linked to above.
As with any kind of marketing strategy, you need to be able to measure your results to prove its success and find opportunities for improvement. Before you can do this, you’ll have to know exactly what your content marketing goals are and which KPIs illustrate success or failure.
This is a common question and it’s important to understand the difference to do both effectively. Content marketing is a broad strategy that targets users across various channels (search, social, email etc) and engages users as they move between them. Without these channels, nobody would be able to see your content and a key part of your strategy is understanding which channel(s) to deliver each piece of content on and how to target users on them.
SEO is about making your content as accessible as possible for search engine users and helping it perform effectively. This starts with optimising your pages and content for visibility in the searches that matter most but also involves broader, technical factors that affect how people engage with your pages (mobile optimisation, loading times, etc).
This depends what your needs/goals are. For example, an online news portal looking to build its online presence will have very different goals to a small business looking to increase its customer base.
Generally speaking though, you should expect one or all of the following results from your content marketing strategy, once it has matured:
Brand awareness: You should be seeing more traffic from search and social, more referral traffic from third-party sites (via links) and an uptake in brand mentions across the web.
Engagement: Over time your content will get more likes, shares and other engagement on social media, as well as more inbound links from third-party sources.
Search visibility: As your content marketing strategy matures, your pages should rank higher in search engines for your target keywords and your overall domain authority should also increase.
Authority: As your strategy matures, your brand will build more authority within its industry and earn trust from a wider audience of people.
Lead generation: You should be generating a higher volume of leads from search, social and potentially offline as well.
Lead nurturing: A higher volume of leads turning into customers as your content marketing strategy guides them along the buying process.
Customer retention: A higher proportion of customers buying from you more than once.
Return on investment: A solid strategy should always pay for itself (and then some).
It’s important to have a solid understanding of what your real goals are and to stay focused on them. A common mistake marketers make is looking at the wrong KPIs or getting distracted by other goals.
For example, if your aim is to generate more leads then increasing traffic is probably going to be one of your objectives to make this happen. But getting bogged down in traffic numbers can take your attention away from attracting the right kind of visitors or increasing the percentage of users who convert into leads after landing on your site.
Higher traffic numbers don’t always equate to more leads – so make sure you know what you’re really trying to achieve.
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