Website audit

This is a full analysis of all the factors that affect a website’s visibility in search engines. It gives a complete insight into any website, traffic and individual pages. This process is applicable for all online businesses as it improves different aspects of the website.

There are many reasons to do website audit but the main ones are

 SEO – Site auditing reveals the actions needed to improve Search Engine Optimisation (SEO). The audit discovers the weak spots of a website’s SEO score and gives recommendations on how to raise the websites rankings by removing broken links, error pages, duplicate descriptions and titles and improving site speed.

Content marketing- content auditing is used to analyse what changes can be made to the content strategy in order to enhance the site’s performance.  By performing site auditing, it can be decided whether the content is any good so that improvements can be made.

• Security Audit – this identifies risks by looking for weaknesses in the web site code like viruses and worms to name a few. This audit analyses the general health of the website and revealing issues that require attention.
• UX design audit- assessing the efficiency of interaction between the website and the end user which will in turn make recommendations for improvement in order to enhance the user experience.
• Technical SEO audit– discovering problems that may result in search engine penalties. These problems affect the site’s ranking on the Search Engine Ranking’s Page (SERP)

Web performance is the speed in which web pages are downloaded and displayed on the user’s browser. This improves the user experience of the site’s visitor.

Why do you need web performance optimisation? Because faster download speeds have been known to increase visitor retention and customer loyalty as well as user satisfaction especially for users with slow internet connections on their devices.

Working with a digital marketing service must start with an audit, especially businesses which are aiming to increase their online presence.

Having a professional website audit is important for your website or brand because it will help to develop a strong website as a marketing strategy for your business. Good site and app auditing guarantees improved user experience, keeping up to date with trends in traffic, optimised content for higher online engagement, quick repair of issues which could potentially be diverting traffic as well as discovering successful strategies through a detailed analysis of competitors through keyword research and potential streams of revenue.

Improved organic search visibility

An excellent search ranking starts with a solid keyword strategy. When you know your target market and your competition, you will be able to develop SEO code for your business website.

Website auditing help you to identify and capitalise on traffic trends which will help to have a better understanding of customer behaviour. 011 Digital can do an audit that includes keyword discovery and research so that we may be aware of which keywords are leading traffic to your site.

Enhance the usability

With a site audit, the content and functionality as well as architecture of your site, will be improved to work perfectly for your users. Visitors are quick to leave a site that is not clear and concise and where they have to struggle to find what they are looking for.

Stronger and better content for you

Search engines and people visit a website repeatedly because of the quality of the content provided. With an audit, you can easily come up with a solid content strategy for the site.

Identify and fix problems

A good website audit will help identify onsite and offsite problems that are diverting website traffic. These are problems such as spam, hidden content, unfriendly links, broken links to name but a few.

A website audit from a professional like 011 Digital, can uncover these problems and repair them before they jeopardise your business.

Discover more sources of revenue

Websites which use the same keywords may be beneficial as potential affiliates. There could also be social media influencers that may benefit your business if aligned to them. 011 Digital can uncover lucrative opportunities for raising your brand through a thorough sit audit.

Ensuring safety from hacking damages

If you have not had a site audit in a while- or ever- now is the time for 011 Digital to give you one. The search environment is constantly changing and even relatively minor changes can have an impact on your site’s performance and conversions.

Contact us and we will provide your business with routine audit for your site, ensuring that you gain and maintain momentum to make your online business the best it can be.