Video Production

What is video production?

Video production is basically the entire process of creating video content related to your products or services.

The creation of video content is done through videography, editing, animation, screen-capture, or computer-generated imagery. This content can be used on various platforms and for different reasons. It’s an expansive topic that embodies tons of industries such as artists, videographers, and other academic organizations.

What are the stages of video production?

Video production generally comes in 3 stages. These are :
Pre-production
This stage includes all the work done before the production goes into full throttle. If the production is a broadcast or film then this will be in the form of budgets, casting, locations,  costumes, scripts, and crew assembling among others.
Production
The action happens here. All the planning that was done in pre-production is finally put into motion by filming or creating movements for characters and developing them if its an animation.
Post-production
This is the final stage of production where all the raw footage compiled in the other two stages is edited, color graded added VFX(Visual Special Effects), and scored. It’s a time-consuming process that may even take months upon months to complete.

Benefits of 011 digital video production

• Clients don’t have to read through long pages of text to understand what your business does because a short corporate video can explain it
• Reduction in bounce rate since videos are more engaging
• Improved Google rankings since search engines favor video content
• Trust is easily built with clients because corporate videos are more personable and give faces to the brand and behind-the-scenes footage
• Reports have shown that landing pages with videos perform better and have an 80% increase in conversions
• You’re giving your customers what they want by dishing out video content. Reports have shown that by 2020 video content will constitute a massive 82% of all online traffic
• Videos are easily shareable on social media platforms which means a wider customer reach
• More than half of businesses right now have jumped on to the video content wagon so chances are your competitors already have an edge in your industry
• Improved email marketing by adding a video link in campaigns. Apparently this increases engagement by 60%
• Video content proposes an easier (and faster) way for your employees to learn and distribute information other than heavy text manuals

Why 011 digital video production?

A lot of technicality goes into creating videos that actually convert and comply with search engine regulations. Hiring a video production company is usually a wise arrangement.
Having worked with a dozen companies to create their corporate videos, here are the advantages we collected from client feedback and our own goals.  

• Fresh insights

  Video production is primarily a creative process. A new pair of eyes can easily catch on details you might have missed or completely left out. Our creative team at 011 Digital specifically works on making sure you get the best out of your project.  

• Niche-specific skills

  Our team of experts is always up to date with the latest trends and equipment. Nothing goes past them and your business deserves professionalism for every new endeavor.  

• Reliability

  At 011 Digital we work on a strict deadline timetable to ensure that you release your projects at your set time. Building relationships is always a priority with us and you can be guaranteed that we’ll stay consistent in all the videos we produce for you.  

• Time-saving

  We’re professionals and we understand the value of time. Because we’re also professionals we handle all the tough work so that you won’t have to. This buys you enough time to deal with other critical aspects of your business.   Having said that, we’ve assisted a huge number of companies, marketers, and brands to increase their leads and sales. If this is the direction you’re looking for then contact us today to get started with video production!