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What is Video advertising?
Video advertising is promotional material that is created in video format. You may have seen these on Facebook with a tag that says “Sponsored”. It is also available on other prominent social media platforms such as Twitter, Youtube, LinkedIn, and Instagram.
Video advertisements can be done for a variety of reasons which benefit a business. This might not always be to increase sales but also for brand recognition, special announcements, to show gratitude for brand loyalty or to even increase that trust or brand loyalty. An example of a video advert that subtly sells its product but evokes massive emotion and loyalty is from Canadian Tire: Wheels
Who Video advertising is for?
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It’s absolutely impossible to browse the internet and not bump into a video or maybe even five.
The video wave isn’t so much of a new trend now but it has definitely evolved into a marketing weapon. Human beings naturally lust for instant gratification which is why videos are as popular as they are today.
Cisco, in particular, estimates that about 82% of all internet traffic will be by video in the year 2022.
Wondering why video strategies are quickly shoving off other forms of traditional marketing? Why people gobble them up faster than other forms of marketing we worked so hard to improve on? The answer is simple. Video advertising doesn’t feel like marketing.
This might come off as an utter surprise but people don’t like being marketed to. It’s sloppy and the response is already pre-meditated. Consumers create a thick-skin like defensive mechanism that manifests itself through the word “No”, “Sorry not interested” or the classic “I’ll reach out when I need this”. If you’re still waiting for that response, Johnny, it’s not coming.
At 011 Digital, our experience has shown that video advertising is grabby, catchy and it appeals to a lot of consumer feelings and situations.
Your competitors are already engaged in video advertising that is capturing the attention of customers and reducing the number of clients that come to you. All these reasons also act as the “why” response to why you should jump onto the video advertising boat.
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Types of Video advertising
TV Ads are still as relevant today as they were when they were first introduced. Their most valued advantage is that they reach a larger audience and the trust level is usually pretty solid. Typically lasting for less than a minute, it needs to demand the attention of the viewer through engaging visuals, catchy background music (if necessary) and vocals that speak to the audience directly. At 011 Digital, our TV experts have in-deoth knowledge on the type of content that pushes viewers to want to pick up the phone and give you call for your products or services. They also know which channels are a hit with viewers as well as those that have the ideal buyer sitting on the other end of the screen. No matter what type of business you're running, we'll make sure your TV Ad shows at the time when it'll be most lucrative for you.
This is the banner of video ads but with a video instead of a static image. You’ve probably come across small videos that pop up on websites either on the sides, top or bottom. They start playing automatically after you’re on the site. Watch time is also pretty short as they rarely go past 15-30 seconds. Local attraction & tourism companies usually prefer this type because it has to be thoroughly visually appealing.
Youtube videos are watched within Youtube which is the largest video platform ever and the second biggest search engine. Just like most social platforms, Youtube has quickly evolved into a business hub and most people don’t even realize it. Youtube makes its money off companies that wish to advertise on videos that are doing well on Youtube. If a video has a large audience that means a couple of people just might be interested in the business’ product or service.
Youtube Advertising Targeting helps you to know which videos have an audience that’ll be interested in your service or product.
This is an upcoming trend that is definitely taking the video world by storm. It’s an interesting type of video because it allows viewers to interact within the video and view more than is possible within a static image. Google Merchant Store allows you to advertise this kind of video advertisement. It’s also popular with interior decor businesses and those that have a lot of visual space to show.
Facebook videos are great if you’re looking to spruce up engagement with your audience. It shows up in the normal feed and blends in well with other content. Facebook knows this is effective because, yes you got that right, people don’t like being marketed to! Facebook videos are easy to share and get comments on which is great for business. Viewers usually watch these videos with the sound off because they are scrolling furiously so your video has to have superb quality and short enough to get the message across.
Snapchat and Instagram generally appeal to a younger crowd but that shouldn’t stop you from jumping on to them. They come with attractive features that make the process of creating ads fairly simple and quick. The videos come in a form called stories that last about 10-15 seconds. That’s pretty much all the time you’ll have to charm your target audience and have them searching you out for your products and services.
Why 011 digital Video advertising?
- Video ads with us are shareable which allows for a vast reach.
- A lot of information is easily put across in a short space of time.
- Target audience is never bored
- Videos don’t naturally feel like marketing which makes them more appealing to consumers.
- Videos are optimized for mobile viewing which is helpful because most people browse the internet on their mobile phones.
- Our video ads definitely convert sales meaning more money for the business
- We create content that is search engine friendly and is easily pushed higher by algorithms
011 digital Video advertising specialists
Our video advertising experts at 011 Digital are available to ensure that your videos don’t get lost under all the overwhelming content available on the internet. From making sure that your videos are both intriguing and engaging, we approach video advertising from every angle that allows you to get more sales!
You’re probably worried about equipment, right? You shouldn’t! We have video advertising specialists who can whip up videos that match your brand voice and personality. Get a free a Quote now and transform your marketing
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