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About PR Management?
011 Digital is a PR agency and digital marketing company in South Africa. We help brands get their content and products in front of the right people to increase their visibility and sales.
011 Digital PR services
011 Digital is a B2B public relations agency that offers PR services to businesses in the technology, education, healthcare, and non-profit verticals. They offer traditional PR services like media outreach and pitching, but they also help their clients manage their online presence by offering social media management, website development, and web design
Who PR Management is for?
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Do you need:
If the answer is yes. Then PR Management is for you.
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Types of PR Management
Every action that is undertaken by a PR professional should fall under strategic communication. This essentially means that all PR efforts are coordinated to help a company achieve its business objectives. Understanding an organisation’s priorities from the outset is a must, with communications objectives and subsequent activities established to support these priorities.
A good working relationship with the media is needed in order to spread key messages to the target audience. PR professionals can put clients into the spotlight by sending press releases and pitching interviews into the media outlets that enable these companies to reach their desired, most important audiences. Journalists need a consistent stream of news to fill their pages and airways, so creating compelling news stories for media involving the organisations looking for media exposure is a win-win for both parties.
While the media is an important outlet for PR professionals, sometimes a more effective means of communication is direct engagement with the community or audience through owned channels - e.g. drafting a company blog. Engagement with the community in which an organisation operates should work two ways. For example, when a business opens a new facility, getting feedback from the local community is just as important as highlighting the benefits for the local economy. Good listening skills and the ability to coordinate events are essential for this.
Internal communications is quickly becoming a major area of focus in PR. Employees can be a company’s biggest advocates or harshest critics so keeping them satisfied, motivated and loyal is crucial to the overall success of a company. Developing ongoing programmes to keep staff engaged and informed, whilst understanding their needs and concerns, is a challenge for companies and one which internal communications professionals are now playing a crucial role in assisting with.
Contrary to popular opinion, the communications team shouldn’t just be brought in when a crisis occurs; that is too late. Organisations should take a planned and consistent approach to crisis management, with a clear crisis communications plan in place and strong relationships with both stakeholders and media built up over time which they can rely on at such times. This makes crisis communications as rewarding and valuable as it is challenging.
Those who work in public affairs - or lobbying - are involved in building and developing relations between an organisation and politicians, governments and other decision-makers. It is a relatively distinct subset within PR and those working in the field have a keen interest in the political system and the process for enacting legislative change. They can also add incredible value by providing assistance to organisations in areas such as regulatory compliance, corporate communication and trade associations.
In today’s instant world of communications, it is essential that businesses possess a strong online presence to stand out from their competitors. Customers are increasingly turning to the web to do their own research before making a purchase decision, so online PR has become hugely important in generating leads, building brand relationships with blogs and social media, and attracting new talent. Both organisations and PR pros today must be adept in choosing the best social media platforms and other digital channels to achieve their communication objectives.
As a profession, public relations offers an incredible array of opportunities and can be broken down into endless types and categories. However, there are underlying PR skills which are required across the spectrum for PR professionals. For businesses considering how PR can work for them, public relations can help to achieve business success in a wide variety of areas. Whether it is technology or international PR, working with a talented team is key to success.
Why not contact 011 Digital today to learn more about life in South Africa`s leading technology PR agency or discover how we can help to support your business goals.
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Why 011 Digital PR Management?
011digital is an agency that specializes in public relations. They work with startups, small businesses, tech companies, non-profits, and media companies to help them tell their stories and make sure their stories get told.
They’re an integrated digital PR agency that has broad industry experience.
011 Digital offers PR services to help brands get the media coverage they need to get their products and services in front of their target audiences.
011 Digital offers PR services and has a lot of experience in this area. They can help you get featured in top-tier publications and help you get the word out about your brand.
011digital is a digital marketing agency that offers affordable PR services. At 011digital, they focus their PR efforts on promoting your content and increasing your brand’s visibility. They’re a boutique PR firm, so we provide personalized, hands-on service.
Being a PR agency, they must provide their clients with honest and valuable feedback about their products or services. 011digital team of media professionals works diligently to ensure that your PR campaign is a success so you can focus on what you do best.
011 Digital is a PR agency that provides you with reliable PR services. They create newsworthy press releases, distribute them to journalists and get you the coverage you deserve. If you need to secure coverage for your brand, then you need to get in touch with 011digital.
The agency has worked with some of the most recognizable names in the industry and has a lot of experience in the PR space. 011digital has a proven track record of delivering results for its clients. They work with every kind of business from small start-ups to large international companies.
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PR Management Faq's
As marketing and PR professionals, we’re often asked what’s the difference between the two. While both activities work to improve the standing of the company, the main difference between marketing and PR is the primary focus and methods.
The ultimate goal of marketing is to increase sales through marketing campaigns such as pay-per-click advertising, SEO, email marketing, and content.
On the other hand, public relations strives to develop positive brand awareness through effective messaging and communication with the public. This includes coverage in the press, relationship building, and social media.
To better define the two, marketing is usually a paid endeavor through advertising, whereas public relations is a free endeavor through earned media in the press or online.
With the main objective being the cultivation of a positive brand image, PR is a bit of an all-encompassing term. From publicity and media exposure to blogging and social media, a well-defined strategy is a must.
A big part of public relations is messaging. A good PR team will help define your mission, values, and goals in a compelling way, while also taking your competitors into consideration. These key messages will be translated into copy across the brand and play a crucial role in media relations, another important service in PR.
Probably the most well-known service, media relations is often confused with PR as a whole. This is how your company engages and interacts with the media. Exercising their relationships with journalists, PR professionals turn a client’s core messaging or newsworthy content into a compelling story for the media to cover.
- More PR services include:
- Content Marketing
- Social Media Marketing
- Event Marketing
- Influencer Relations
- Crisis Management
While most companies should include both advertising and PR in their marketing strategy, they play very different roles.
Advertising is the method of creating paid announcements to be promoted through a variety of channels such as online, print, TV, and radio, while PR is a strategic communication process that builds mutually beneficial relationships.
Although advertising may provide quicker results, the benefits of PR are long-lasting. For example, your audience will likely resonate, believe, and take note of key messages from an article as opposed to a paid advertisement seen while scrolling through social media.
Many of the industry changes in the last few years have graciously made PR faster, cheaper, and better.
For starters, sharing news is faster. Gone are the days where press releases are typed and mailed to a magazine or newspaper, followed by the excruciating waiting game that could likely result in a letter of denial. Now if you have a press release ready to go, it can be published instantaneously.
Getting news out in today’s digital world is also cheaper. Before PR pros could effectively reach thousands of people for a minimum investment, you had to hold a press conference. Getting your message out digitally is more affordable, saving money – and time – on travel expenses.
As a digital marketing agency, we thrive on data. You could even say we nerd-out over it. With no real way to track how many people engaged with your article 15 years ago, our little analytical hearts would be left unfulfilled.
Fortunately, today we can find out exactly how many people clicked the link in a press release, what they did with it, where they live, etc. Knowing the data behind the messages distributed helps determine what is and isn’t working, leaving plenty of room for growth.
As a small business, we understand the importance of stretching your dollar. Admittedly, public relations takes more time and dedication, but earned media won’t cost you nearly as much as paid advertising. The trust and credibility you’re building is also worth more than your ad spend in the end. Remember the long-lasting PR benefits we mentioned earlier?
Additionally, small businesses often rely heavily on word-of-mouth, and a bad review can put a big dent in your brand’s credibility. Implementing a PR strategy that involves crisis and community management can help prevent issues and bad publicity by staying on top of what’s being said about your business.
Public relations takes time. It isn’t an overnight “fix” to marketing. An agency can take your message farther and give it greater impact, but there’s no denying that it takes time to build rapport, trust, and loyalty with the public.
One caveat, though. You can very quickly make a splash in the public realm. A well-written and perfectly timed press release can get you quicker exposure and raise greater awareness than an advertising campaign. However, once the story is published, it will fade from the public’s memory quickly. You must sustain your messaging and communications over time.
Depending on the goal of the campaign, PR pros measure success in several ways:
- Press Mentions From Target Publications
- Media impressions
- Social Media Engagement
- Tracking Website Traffic
- Measuring Number of Backlinks to Your Website
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