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Native advertising is a hot topic right now. It’s something that’s been around for a while but is only just starting to come into its own. It’s advertising that doesn’t interrupt or disrupt your content. It blends in seamlessly with your editorial.
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What is native advertising?
Who native advertising is for?
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About Native Advertising
The basic idea behind native advertising is that advertisers work with publishers to create sponsored content that looks and feels like it’s part of the publisher’s editorial content. This type of advertising is becoming increasingly popular because it requires less effort from the consumer.
Native Advertising is a revolutionary new way to advertise online. It promises to deliver you more sales, clicks, and leads for less money than you ever dreamed possible.
Native advertising is a great way to get your content in front of an audience. It’s a simple concept: your content is made to match the style of the news or entertainment site that you’re publishing it on. It’s written in a voice that is native to the platform it appears on. Native ads are not true display ads.
It’s also a great way to build up your email list because you can give people a compelling reason to subscribe to your email list.
Native advertising, also known as sponsored content, is native advertising that is paid for by the brand and distributed on a third-party platform or news sites. Native advertising is one of the most powerful ways to generate high-quality leads for your business.
At 011 Digital, our experience has shown that video advertising is grabby, catchy and it appeals to a lot of consumer feelings and situations.
011 Native Advertising is a full-service digital marketing agency that specializes in native advertising. The company’s core mission is to help brands find the right audiences and to help publishers increase their advertising revenue.
First of all, 011digital a small team of dedicated people who have spent a lot of time becoming experts in the native advertising field.
011 digital marketing is an agency that helps companies create content that can be shared on social media. They believe that the best form of advertising is to create content that spreads organically through people’s social networks. They do this by creating content that people find interesting and share with their friends.
011 digital native advertising services are a great way to go if you want to create content that is relevant to your target audience. By using native advertising to create content, you’re able to provide your audience with information that they can use and find valuable.
011 digital native advertising services will make your content and brand appear more natural and authentic on the web. They’ll work with you to develop content that gets your brand in front of your target market, and that people will be likely to share because it’s compelling, interesting, and informative.
011digital offers affordable native advertising services. At 011digital, they helped brands publish content that their audience will find helpful and valuable, and in the process generate awareness and engagement with their brand.
011 digital native advertising is a revolutionary new way to connect with the people who are most likely to buy your product or service. It’s not about “branding” in the traditional sense, because you don’t have to shout from the rooftops about who you are. Instead, 011 digital native advertising is all about being seen as THE expert – right when someone is looking for your kind of expertise.
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Types of Native Advertising
TV Ads are still as relevant today as they were when they were first introduced. Their most valued advantage is that they reach a larger audience and the trust level is usually pretty solid. Typically lasting for less than a minute, it needs to demand the attention of the viewer through engaging visuals, catchy background music (if necessary) and vocals that speak to the audience directly. At 011 Digital, our TV experts have in-deoth knowledge on the type of content that pushes viewers to want to pick up the phone and give you call for your products or services. They also know which channels are a hit with viewers as well as those that have the ideal buyer sitting on the other end of the screen. No matter what type of business you're running, we'll make sure your TV Ad shows at the time when it'll be most lucrative for you.
This is the banner of video ads but with a video instead of a static image. You’ve probably come across small videos that pop up on websites either on the sides, top or bottom. They start playing automatically after you’re on the site. Watch time is also pretty short as they rarely go past 15-30 seconds. Local attraction & tourism companies usually prefer this type because it has to be thoroughly visually appealing.
Youtube videos are watched within Youtube which is the largest video platform ever and the second biggest search engine. Just like most social platforms, Youtube has quickly evolved into a business hub and most people don’t even realize it. Youtube makes its money off companies that wish to advertise on videos that are doing well on Youtube. If a video has a large audience that means a couple of people just might be interested in the business’ product or service.
Youtube Advertising Targeting helps you to know which videos have an audience that’ll be interested in your service or product.
This is an upcoming trend that is definitely taking the video world by storm. It’s an interesting type of video because it allows viewers to interact within the video and view more than is possible within a static image. Google Merchant Store allows you to advertise this kind of video advertisement. It’s also popular with interior decor businesses and those that have a lot of visual space to show.
Facebook videos are great if you’re looking to spruce up engagement with your audience. It shows up in the normal feed and blends in well with other content. Facebook knows this is effective because, yes you got that right, people don’t like being marketed to! Facebook videos are easy to share and get comments on which is great for business. Viewers usually watch these videos with the sound off because they are scrolling furiously so your video has to have superb quality and short enough to get the message across.
Snapchat and Instagram generally appeal to a younger crowd but that shouldn’t stop you from jumping on to them. They come with attractive features that make the process of creating ads fairly simple and quick. The videos come in a form called stories that last about 10-15 seconds. That’s pretty much all the time you’ll have to charm your target audience and have them searching you out for your products and services.
Why 011 digital Native Advertising?
- Video ads with us are shareable which allows for a vast reach.
- A lot of information is easily put across in a short space of time.
- Target audience is never bored
- Videos don’t naturally feel like marketing which makes them more appealing to consumers.
- Videos are optimized for mobile viewing which is helpful because most people browse the internet on their mobile phones.
- Our video ads definitely convert sales meaning more money for the business
- We create content that is search engine friendly and is easily pushed higher by algorithms
011 digital Video advertising specialists
Our video advertising experts at 011 Digital are available to ensure that your videos don’t get lost under all the overwhelming content available on the internet. From making sure that your videos are both intriguing and engaging, we approach video advertising from every angle that allows you to get more sales!
You’re probably worried about equipment, right? You shouldn’t! We have video advertising specialists who can whip up videos that match your brand voice and personality. Get a free a Quote now and transform your marketing
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Native advertising Faq's
Native ads can be of different types and forms. You can see them when reading your favorite blog or scrolling down your social feed.
Here are the most common native advertising types.
These are the recommended content units you see below articles on the publishers’ websites. They are usually marked with ‘paid content’ or ‘you may also like’ labels. Being displayed within the editorial content recommendations, these units are non-intrusive and don’t disrupt the user experience.
At 011 Digital, we can help you optimize your content recommendation units. You can either give us control over your campaigns and enjoy the results or learn from our account managers to run successful native advertising campaigns yourself. Learn more about our native advertising services.
In-feed social ads
This is one of the most popular types of native ads. These ads are widely spread across Facebook and Instagram and are known for the quality of targeting.
You might fail to notice you come across these ads while scrolling down when shopping on Amazon or another eCommerce website. Promoted listings feature sponsored products and look like other products listed on a given website.
Paid search ads
Paid search ads are units displayed on Google or Bing that resemble the form of organic search results with the exception of disclosure aspects. While they do fit the description of native ads, they’re generally not referred to as such.
The popularity of native advertising is growing, and for good reason. A successful native advertising campaign can be extremely beneficial to companies and marketers who want to reach more people, increase engagements, or drive conversions. To illustrate the major benefits of native advertising, let’s look at the statistics:
- Consumers look at native ads 53% more frequently than typical display ads, meaning that native advertising is an effective method to build brand awareness.
- Native ads cause an 18% higher lift in purchase intent. So, if you want to run a native advertising campaign to attract leads, this is the right sign for you to start.
- 70% of consumers say that they prefer to learn about new products or services from content rather than traditional ads. Thus, native advertising is an extremely effective way to increase interest in your company and build brand credibility.
We’ve already defined what native ads are. But what do you need to do to make them work?
Following this pattern, you’ll be on the right way to building an effective native advertising campaign:
- If you go with the recommended content option, you’ll need to pick up a content distribution network first.
- Next, you should define your goals. The campaign setup will depend on your aim.
- Determine how you’re going to measure the native advertising performance.
- Create or select the content that fits the goals you’ve set. Although advertisers mostly focus on creating intriguing creatives, your landing page is what will help you deliver results.
- Search for the best practices of native ads creation. Taboola Trends shows how different elements, such as images, keywords, topics, etc. perform depending on the advertiser’s niche.
- Monitor, evaluate, improve.
Native advertising supports your marketing strategy and lets you accomplish different goals.
You can set the following goals for your native advertising campaign:
- Build brand awareness. Native advertising is one of the best methods to reach more people and show them your value proposition.
- Attract leads. While performing well for top-funnel goals, native advertising is also effective for leading your prospects through the funnel. With a well-crafted native advertising campaign, you can get more app installs, capture customers’ emails, get more demo requests, etc.
- Drive sales. If you want your potential customers to see your high-converting landing pages, native advertising is the right way to go. To help you reach this goal, most native advertising platforms let you retarget website visitors or leads.
Retain customers. Native advertising is a great way to nurture your customers and build credibility. Keep promoting valuable and timely content, and you’ll see your customers returning again and again.
This question causes wide discussions on Quora and is highlighted by every self-respecting advertising blog. By the way, Joinative is no exception. We’ve created a detailed blog post describing the difference between content marketing and native advertising and illustrating how you could combine these methods.
In a nutshell, if you want to understand the connection between the two, turn to the definitions.
Content marketing is a marketing approach that helps you reach your target audience and gently lead them to customer action by producing and distributing content that meets their needs. Blog posts, video tutorials, webinars, newsletters – whatever type of content you produce, you’re doing content marketing. You can also apply different content distribution methods to put your content in front of the right people.
Talking about content distribution, native advertising does a good job here. Being used to promote content to relevant audiences, native advertising is rather a part of content marketing.
So, native advertising and content marketing can be neither opposed nor compared. But these two work better when combined, that’s for sure. While native ads can help you get better results out of your content marketing efforts, native advertising is effective only when aligned with a proper content marketing strategy.
Measuring native advertising performance regularly is essential for staying up to date and being able to fix arising issues promptly.
First of all, your KPIs will vary based on the goals you set. There are three major campaign objectives advertisers want to reach, such as build brand awareness, increase engagements, and drive sales – and we’ve highlighted important metrics for each of them.
If you launch a native advertising campaign to build brand awareness, you need to track the following metrics:
- Viewable impressions
- Unique visitors
- Behavior metrics, namely:
- bounce rate
- pages per session
- average session duration
- Video views
- Video completion rates
For the campaigns aimed at increasing engagements and attracting leads, the following metrics will be crucial:
- Conversions, namely:
- Downloads, etc.
- Conversion rate
- Lead-to-conversion rate
If you want to drive sales, your KPIs will be similar to the ones for the campaigns aimed at lead generation, but for one exception. Mind that viewable impressions and clicks matter even if they haven’t resulted in immediate conversions. And this is where attribution modeling comes in.
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