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011 Digital offers the most effective lead generation solutions for businesses of all sizes and across all industries .Helping clients generate high-quality Sales Leads.
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About Lead Generation?
011digital offers both B2B and B2C lead generation services. Their B2B lead generation services offer a reliable way to attract new clients that are looking for your products and services. They help clients generate high-quality sales leads.
011digital has been in the business of offering lead generation services to several businesses across different industry verticals. As a leading lead generation agency, they have the experience to help your business generate qualified leads, sales, and revenue.
011digital offers the most effective lead generation solutions for businesses of all sizes and across all industries. They help their clients acquire new customers by reaching them where they are and providing them with the information and tools they need to make informed decisions.
Lead generation is a crucial part of a company’s marketing strategy. It’s about attracting people to your website to capture their information and sales leads. In many ways, lead generation is the lifeblood of any business.
Who Lead Generation is for?
If the answer is no. Then lead generation is not for you.
Do you need:
If the answer is yes. Then Lead Generation is for you.
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Lead Generation Techniques
Blogging is a no brainer if you run an online business. Your company website should have a blog section that posts articles regularly. If leads find these articles useful, they will visit your website frequently.
If you write on topics centered around your product or service, then your readers will be considered as good leads, as they have an interest in your blog, which is related to your product or service.
You can effectively navigate visitors of your blog to other product landing pages by inserting links into your blog posts.
Send out a cold email to a prospective client is still an effective strategy for generating good leads. Companies don’t use cold outreach because of the fear of being labeled a spammer, but if done correctly, cold outreach will land you some quality handpicked leads.
With cold outreach, you research the companies that would benefit the most from using your product. If you sell commercial ovens, then you should research restaurants that will be most suited to use your product, then, reach out to them via email.
The same goes for an online business. If you sell an app for Shopify stores, then do your homework and create a list of Shopify stores that you can target.
Don’t send out the same email to every single Shopify or eCommerce store out there. That’s just spamming. Narrow down your list to Shopify stores only that require your software.
When you have your list of emails ready, you can then send out customized cold emails. Customization is key and can only be achieved by getting as much information on the prospect as possible.
Running contests and giveaways is an excellent way of generating leads. Contestants exchange emails for a chance to win a prize. If you select a prize that your ideal leads are interested in, then they would possibly enter your contest.
Contests and giveaways are viral in nature and are held over a short period. This means that you can generate large amounts of leads within a short space of time. You can then work on analyzing and ranking your newly acquired leads.
People love free stuff, even in the B2B marketplace. You could offer discounts on SaaS software if you wish to attract B2B leads. An example would be to offer a marketing tool bundle that includes your product, and other products that complement yours.
Why 011 digital Lead Generation?
011digital are experts in lead generation and can work with your company to generate leads using several different methods. They use only the highest quality leads that are generated through modern techniques and technology to provide a high return on investment. By working with 011digital, you can be sure that your marketing is being handled by experts.
011digital offers a lead generation service. The process is simple, we find the companies that are relevant to your business, we generate leads and their details for you. All you need to do is pick up the phone and call them. As a result, you’ll have a whole new set of potential clients to sell to.
011digital is a renowned name when it comes to lead generation in South Africa. They have been serving their clients with the best lead generation services for nearly a decade. The company is committed to providing unbiased, reliable, and quality services to its clients.
011digital is one of the most affordable lead generation companies in the industry today. They offer affordable and cost-effective lead generation services for local, national, and international businesses to generate qualified and targeted leads.
The best way to solve the problem of the high cost of lead generation is to partner with a professional company that will help you with your lead generation efforts. And that’s where 011digital comes in. They understand how important it is to get brand recognition and to build a strong customer base.
Lead Generation FAQ's
When a person shows interest in your brand’s products or services, the steps that person takes towards making their first purchase just seem natural. You just helped them to fulfill a need or solve a problem.
When a person has no interest in what you have to offer, yet you still try to convince them to make a purchase, they may feel like they are being pushed to spend their money. This can make the customer feel like they were forced to buy your product and it can hurt your brand’s reputation.
Attending to your target audience only through lead generation can ensure that your brand is ideally matched with the right customers. More benefits of lead generation include:
- Target the right customers – Companies can focus their resources on targeting specific markets, which in turn will save money and increases sales (improved ROI).
- Increased awareness – Lead generation can also build brand awareness and reputation. When people discover your brand, you will be able to supply them with more information regarding product features and benefits.
- Opportunity to collect valuable prospect information – Lead generation has the potential to gather important marketing information from prospects. Customer information such as needs wants, and preferences can assist you in tailoring your product or service to suit your customers’ needs. Eg. Companies can obtain this information through registration forms.
- Brand Loyalty – Companies can build larger communities of like-minded customers, which can, in turn, improve customer loyalty.
Most marketing departments measure lead quantity when determining a successful lead generation campaign. Sales teams, on the other hand, focus on lead quality. Leads with a clear intent to purchase your product, have the finances and means to do so, and meet the parameters set by you are considered as quality leads.
If a company focuses on lead quality, the chances of converting a lead into a customer drastically increase. Having higher conversion rates will allow you to confidently invest in your quality leads, increasing your return on investment (ROI).
B2B marketers claim that they generate leads from the following social networks:
- 39% of B2B marketers say they generated leads from Facebook
- 30% of B2B marketers say they generated leads from Twitter
- 44% of B2B marketers say they generated leads from Linkedin
Finding quality leads on social media is a reality. However, it is important that you select the platform that best suits your industry. LinkedIn is the social network that generates the most B2B leads. It makes sense to start here as the platform is built for business owners and professionals who wish to connect with each other.
The definition of a quality lead will vary according to a company’s product or service. The best place to start when identifying quality leads is by tracking all inbound leads. An example of tracking lead information is through website forms and marketing campaign software like Mailshake.
When a prospective lead fills out a form on a website to gain access to free downloadable content like a PDF or e-book, they will have to provide their information. Just by providing their name, email, and contact number, you will be able to sort the data into leads, existing customers, and spam.
If your company sells multiple products like software, apps, and technical hardware, then you could add more fields to your forms to gather more info on leads. This can further categorize your leads by department, product, interests, etc.
If you plan on acquiring leads through social media or email, then you could simply keep track of your lead interactions on a spreadsheet. Make sure to include all interactions with potential customers and leads. The more information you have, the better you will be able to assess the quality of your leads.
Manually inputting your findings into a sheet can become time-consuming and difficult to manage at times, which is why it is recommended to use lead management software.
Use Lead Scoring
Lead scoring allows you to rank your leads by their interest levels and readiness to buy. You assign points to leads based on their actions and behavior on your website. There is no exclusive method for scoring leads, which is why companies define their own scoring systems to suit their needs.
Points can be awarded for:
- Visiting your website
- Opening your mails
- Clicking through to a promotion
- Downloading free resources (e-book or PDF)
- Watching a webinar
- Started a free trial
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