Lead Generation

Blogging is a no brainer if you run an online business. Your company website should have a blog section that posts articles regularly. If leads find these articles useful, they will visit your website frequently.

If you write on topics centered around your product or service, then your readers will be considered as good leads, as they have an interest in your blog, which is related to your product or service.

You can effectively navigate visitors of your blog to other product landing pages by inserting links into your blog posts.

Send out a cold email to a prospective client is still an effective strategy for generating good leads. Companies don’t use cold outreach because of the fear of being labeled a spammer, but if done correctly, cold outreach will land you some quality handpicked leads.

With cold outreach, you research the companies that would benefit the most from using your product. If you sell commercial ovens, then you should research restaurants that will be most suited to use your product, then, reach out to them via email.

The same goes for an online business. If you sell an app for Shopify stores, then do your homework and create a list of Shopify stores that you can target.

Don’t send out the same email to every single Shopify or eCommerce store out there. That’s just spamming. Narrow down your list to Shopify stores only that require your software.

When you have your list of emails ready, you can then send out customized cold emails. Customization is key and can only be achieved by getting as much information on the prospect as possible.

Running contests and giveaways is an excellent way of generating leads. Contestants exchange emails for a chance to win a prize. If you select a prize that your ideal leads are interested in, then they would possibly enter your contest.

Contests and giveaways are viral in nature and are held over a short period. This means that you can generate large amounts of leads within a short space of time. You can then work on analyzing and ranking your newly acquired leads.

People love free stuff, even in the B2B marketplace. You could offer discounts on SaaS software if you wish to attract B2B leads. An example would be to offer a marketing tool bundle that includes your product, and other products that complement yours.