Flyer Design from R599

A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly.

If you're aiming to target the general population of your area with your flyer campaign, you might need more than 200,000 flyers. If you're targeting a more niche audience, you don't need a large amount. In fact, a couple of hundred flyers might work. So really think about who you're targeting.

This shows that flyers can be rather effective even in modern age and time. Flyers for business are still one of the most used marketing tactics. They are cheap and they allow you to precisely target your audience if you'd like. This is why many businesses and even individual entrepreneurs still use them today.

A standard flyer is usually the size of a piece of computer paper. That's 8.5” x 11” in the US, or the very similar A4 (8.3” x 11.7”) in the rest of the world. But smaller formats are also popular when it comes to flyers.

A well thought out, well-designed flyer should be:

Targeted–the flyer needs to speak directly to the audience you're targeting. Informative–people should know what the flyer is advertising and where they can find out more. Convincing–the flyer should get people excited about your product, service

When you're selling something that's competitively priced and marketed as a low-cost alternative to its counterparts, it's vital that you include it's price. As price is a major part of your value proposition, leaving it out could cost you sales.